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This web page stephenfarra.com has the following in the homepage, "Welcome to Hornchurch Accountants, Stephen Farra Associates." We viewed that the webpage also stated " We are a well established firm of Chartered Certified Accountants, specialising in tax advice and business consultancy based in Hornchurch, Essex." It also said " To make more profit;. To pay less tax;. Someone to sort all your paperwork;. An accountant who speaks plain English. Calls may be recorded, for training and quality purposes." The header had accountants in Hornchurch as the highest ranking search term. It is followed by Essex, Hornchurch, and Essex accountants which isn't as ranked as highly as accountants in Hornchurch. The next words they used was Stephen Farra Associates. Stephen Farra Associates Hornchurch was included but might not be understood by search crawlers.